RS
Rickard Steinwig is the founder of Nordic Branch and one of the Nordics' leading voices on Generative Engine Optimization (GEO) and AI Visibility. With over a decade of experience in performance marketing, SEO, and data-driven growth strategies, he helps companies get cited by AI systems like ChatGPT, Perplexity, and Google AI Overview. Rickard developed the AVI Score framework — a proprietary methodology for measuring and improving how brands appear in AI-generated answers. He advises B2B SaaS companies and enterprise teams across the Nordics on the strategic shift from traditional search optimization to AI-era visibility.
Areas of Expertise
Generative Engine Optimization (GEO)
AI Visibility & AVI Score
SEO & Technical SEO
Google Ads & Performance Marketing
Data Analytics & Attribution
B2B SaaS Growth Strategy