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Nordic Branch

AI Visibility Audit — How Visible Is Your Brand in AI Answers?

Discover whether ChatGPT, Perplexity, and Google AI recommend you or your competitors

An AI Visibility Audit from Nordic Branch measures how often and how favorably your brand appears in AI-generated answers. We use our proprietary AVI Score framework to benchmark your presence across Google AI Mode, ChatGPT, Perplexity, and Gemini, comparing against your direct competitors.

Best for: CMOs and marketing leaders at Nordic companies who want data on their AI visibility, not guesswork.

Why AI Visibility Matters Now

67%

of Google searches are zero-click (SparkToro 2025)

48%

of search results now show AI Overviews (BrightEdge Feb 2026)

11x

higher conversion from LLM traffic vs traditional search (Ahrefs 2025)

45M

active Perplexity users (Jan 2026)

The AVI Score Framework

AVI (AI Visibility Index) is our proprietary measurement framework. It gives you a single score (0-100) that captures how visible your brand is in AI-generated answers, across five dimensions:

1.
Presence \u2014 How often your brand appears in AI answers for relevant queries
2.
Preference \u2014 How favorably AI describes your brand compared to competitors
3.
Proof \u2014 Whether AI cites your sources, data, and content as evidence
4.
Path-to-action \u2014 Whether AI links to your site or recommends next steps with you
5.
Risk \u2014 Whether competitors or negative content dominates AI answers about your category

Learn more about the AVI Score™ framework →

How the Audit Works

1Query mapping

We identify 50-100 queries your customers ask, across informational, commercial, and transactional intent.

2AI platform testing

We run each query on Google AI Mode, ChatGPT, Perplexity, and Gemini and record which brands are mentioned, cited, or recommended.

3Competitor benchmarking

We compare your results against 2-3 direct competitors across all five AVI dimensions.

4Content extractability review

We audit your top pages for AI-friendly structure: FAQs, schema markup, comparison tables, standalone summaries, and llms.txt.

5Strategic presentation

You receive a detailed report with your AVI Score, competitor comparison, and a 90-day prioritized action plan.

Frequently Asked Questions

What is the difference between an AI Visibility Audit and a GEO Audit?

They overlap significantly. An AI Visibility Audit focuses on measuring your current visibility (the diagnosis). A GEO Audit includes the measurement plus a detailed optimization plan (diagnosis + treatment). Both use our AVI Score framework.

Can I see results before committing?

Yes. We offer a free 30-minute introductory audit where we run your brand through AI platforms and share initial findings. No commitment required.

How often should we run an AI Visibility Audit?

We recommend quarterly audits. AI algorithms and competitive landscapes change rapidly. What works today may not work in three months.

Do you work with companies outside the Nordics?

Yes. While most of our clients are in Sweden, Norway, Denmark, and Finland, we also work with UK-based companies and international brands targeting the Nordic market.

What tools do you use?

We combine manual testing (the gold standard for AI visibility measurement) with tools like Otterly.ai, Profound, BrightEdge, and custom scripts for systematic data collection.

How visible is your brand in AI answers?

Book a free introductory audit. 30 minutes. We run your brand through ChatGPT, Perplexity, and Google AI Mode and share what we find.

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