Is your brand visible in AI answers — or just your competitors?
Download AI Visibility Guidelines — a practical guide for CMOs with a framework, checklist and priorities for increasing the likelihood that your brand is mentioned in AI-driven answers.
For B2B companies with 50M+ SEK revenue
Trusted by marketing teams at
AI answers are becoming a new layer between customer and brand
Search becomes answers
SEO optimizes for the list. GEO (Generative Engine Optimization) optimizes for being part of the answer. When Google summarizes and ChatGPT recommends a competitor, your brand becomes invisible.
Share of voice is shifting
AI visibility affects preference early in the buying journey. 67% of searches already result in zero clicks.
First-mover advantage is cheapest now
Early winners build proof signals that AI systems reuse. Brands that wait risk compounding disadvantage.
What you get in AI Visibility Guidelines
- 20 prioritized actions for what affects whether you are cited in AI answers
- SEO vs GEO explained: why Generative Engine Optimization is a new discipline
- AVI Score framework (5 dimensions) + 5 KPIs to track AI visibility over time
- 90-day action plan + self-assessment scorecard (10 questions)
Meet your AVI Score: Your new KPI for AI visibility
The AI Visibility Index measures how visible your brand is in AI-generated answers. We analyze Presence, Preference, Proof, Path-to-action and Risk — across ChatGPT, Gemini, Google AI, Claude, and Perplexity.
Example: AVI Score for a Nordic B2B company
Get your AVI Score
Enter your domain and we will calculate your AI visibility score and send you the results.
Your AVI Score is delivered within minutes.
Get the guide sent to your email
We send the PDF directly. After that, you receive a short follow-up with next steps.