What is a GEO Audit?
GEO (Generative Engine Optimization) is a new discipline that complements traditional SEO. While SEO optimizes for ranking position, GEO optimizes for being cited in AI-generated answers. A GEO audit measures your current AI Visibility across five dimensions and identifies concrete actions to improve it.
| SEO | GEO | |
|---|---|---|
| Goal | Ranking position | Presence in answers (citations) |
| Signals | Links + on-page | Mentions + feeds |
| Format | Long pages | Extractable chunks (FAQ, comparisons) |
| Scope | Website only | Omnichannel (YouTube, forums, PR) |
What you get from a GEO Audit
AI Citation Rate analysis
We test 50-100 relevant queries across ChatGPT, Perplexity, Google AI Mode, and Gemini. How often is your brand mentioned? How do you compare to your two closest competitors?
AI Referral Traffic measurement
We segment your analytics to identify traffic from AI platforms using referrer filters (chat.openai.com, perplexity.ai, etc). Benchmark: >0.5% of total traffic is a good start, >2% is strong presence.
Content Extractability Score
We audit your most important pages for AI-friendly structure: FAQ blocks, schema markup, standalone summaries, comparison tables, and llms.txt. Target: >80% of high-traffic pages should have AI-friendly structure.
Brand Mention Velocity
We map your brand mentions across Reddit, Quora, industry forums, PR, and review sites. Brand mentions are GEO's equivalent of backlinks.
Prioritized action plan
A 90-day roadmap with 20 prioritized actions ranked by impact and effort. Technical foundation, AI-friendly content, and brand visibility in one plan.
Five KPIs for AI Visibility
1. AI Citation Rate
Share of relevant queries where your brand is mentioned in AI answers
2. AI Referral Traffic
Traffic from ChatGPT, Perplexity, Gemini, and Google AI Mode
3. AI Conversion Rate
Conversion rate for AI referrals vs organic search
4. Content Extractability
Share of pages with AI-friendly structure (FAQ, schema, llms.txt, chunks)
5. Brand Mention Velocity
Number of new brand mentions per month on the web
Frequently Asked Questions
What does a GEO audit cost?
We offer a free 30-minute introductory GEO audit where we measure your AI Citation Rate and compare against your top competitors. A full-scale Industry AI Benchmark with all five KPIs starts at 75,000 SEK.
How long does a GEO audit take?
The introductory audit takes 30 minutes. A full benchmark takes 2-3 weeks, including data collection, analysis, and a strategic presentation.
Is this relevant for B2B or only e-commerce?
GEO is relevant for any company where customers use search to find solutions. B2B companies often benefit even more because AI answers tend to favor authoritative, expert content.
Do we need to stop doing SEO?
No. GEO is a complement to SEO, not a replacement. SEO optimizes for ranking, GEO optimizes for being cited. Companies that only do SEO miss the growing share of users who never click through.
How do you measure AI Visibility?
We use our AVI Score framework with five dimensions: Presence, Preference, Proof, Path-to-action, and Risk. Each dimension is scored and benchmarked against competitors.
Which industries do you work with?
We work primarily with E-commerce, SaaS, Manufacturing, and Professional Services companies in the Nordics and UK. Our framework applies to any industry where search-driven discovery matters.
Dive Deeper into AI Visibility
20 GEO Actions Checklist
Practical actions you can take today to improve your AI visibility.
90-Day AI Visibility Plan
A structured plan for going from zero to measurable AI visibility.
GEO vs SEO: Complete Guide
Understanding the differences and how they complement each other.
The State of AI Visibility 2026
Research report on how AI search is reshaping Nordic B2B.
How to Measure AI Visibility
The five KPIs that matter and how to track them.
GEO vs SEO: Complete Guide
Understanding the differences and how they complement each other.
Want to know where you stand?
Book a free GEO audit. 30 minutes, no sales pitch. We measure your AI Citation Rate and benchmark against your competitors.