Data & Analytics

get control of your data

Collecting data and then analyzing it is crucial to make informed decisions regarding the actions needed in the future. We work with various tools to measure and analyze data so that you can achieve your goals. We can start from scratch or make minor adjustments to improve your existing data collection, all in accordance with best practices.

It all starts with your data.

Google Analytics 4

With the help of Google Analytics 4, we can measure and analyze the traffic to- and on your website. GA4 is a tool that can provide you with valuable insights to help you make informed decisions for your business. There are several advantages of using Google Analytics 4, for instance, you can:

  • Analyze different platforms such as web and app in one place
  • Automatically track specific events like scrolling, clicks, and file downloads
  • Gain a clearer picture of the customer journey
  • Enhance your understanding of the impact of your marketing efforts

Improved data quality is the first step towards profitable advertising, and we assist with implementation, tracking and any other queries you may have related to Google Analytics 4.

On 31st July 2023, the old Google Analytics Universal ceased to function. To avoid losing historical data, we recommend implementing GA4 as soon as possible.

Google Tag Manager

Google Tag Manager, also known as GTM, is a tool used to implement tracking code for various events on your website. An event can include different actions like clicks, purchases, and leads. With GTM, you can track the events you consider valuable and then import this data directly into tools such as Google Analytics.

Due to GDPR, it’s also necessary to review how you save your data and where you send the data before saving it. There’s an option to collect data through Google Tag Manager Server Side. This means you rent a server guaranteed by Google to be within the EU, where you have ownership of the data.

We are experts in Google Server-side Tracking and are happy to help you set up a beneficial solution with GTM Server Side and BigQuery.

Google Search Console

Google Search Console is a tool that can assist you in monitoring how your website performs and ranks in Google’s search results. Among other things, you can keep track of how Google crawls your site, where the links are coming from, and obtain data about your website’s performance in Google’s search results for various keywords.

Google Search Console offers several valuable features, and we utilize the tool when optimizing Google’s organic views, also known as SEO. We also obtain valuable data to optimize the distribution between paid traffic and organic traffic.

Dashboards with Google Data Studio

A dashboard is a summary of specific data that you have chosen to compile in a report. One advantage is that you quickly receive information and answers from the data that are important to you. These can be created using various tools, and we make use of Google Data Studio.

With dashboards and, in some cases, third-party programs like Supermetrics, you can also merge data from various sources such as Bing, Google Analytics, Facebook, and Google Ads. This is a significant advantage and simplifies the process of quickly overviewing data from different sources.

We assist you in visualizing and creating a customized report based on your specific needs and requirements.

Scroll to Top